![](https://cdn.myportfolio.com/ea1b83dd-880e-4ad7-b330-698f71469cc1/aee01d13-df7d-43e3-a999-66adb1f838a9_rw_1920.gif?h=65283747f5524413eea8db26fbdb5b8c)
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![](https://cdn.myportfolio.com/ea1b83dd-880e-4ad7-b330-698f71469cc1/7526364e-6b76-49d8-8fff-4acafcdc8467_rw_3840.jpg?h=07250e1686f80300ba2a9c52c87e04b1)
![](https://cdn.myportfolio.com/ea1b83dd-880e-4ad7-b330-698f71469cc1/9f7ec4e5-d43b-4756-9a5b-e11e0372e5b2_rw_1920.jpg?h=ef23e26a234a9e0a6297a9171a78a937)
![](https://cdn.myportfolio.com/ea1b83dd-880e-4ad7-b330-698f71469cc1/adae717a-5b8f-4a18-8207-84a0f750bdd6_rw_3840.jpg?h=a4bc2098781da4ef735c8e4f0c46d3c8)
![](https://cdn.myportfolio.com/ea1b83dd-880e-4ad7-b330-698f71469cc1/76034e38-f7b7-4c79-b503-a9a7aa6ceed7_rw_3840.jpg?h=5d14bb8fb31ddae1793698e74c8d805c)
![](https://cdn.myportfolio.com/ea1b83dd-880e-4ad7-b330-698f71469cc1/fede5811-1a28-43ce-9de2-07fd57b05964_rw_1920.jpg?h=52fb459dd94e151886792c57aa0922dd)
This is a student project
A nationwide event and movement to promote the benefits of wild swimming for wellbeing and mental health. The muted palette is nostalgic yet modern, with a manipulated typeface that represents the flow, movement and enticement of water.